Voluntary Road Toll Returns to Blair Road for Earth Day

Proceeds go to Turn the Map Green


CAMBRIDGE, ON, April 16, 2024 – Staff and volunteers at rare will be outside Lamb’s Inn at 1679 Blair Road in Blair on the morning and afternoon of Earth Day encouraging drivers to pay a voluntary road toll.

Drivers travelling eastbound on Blair Road are invited pull into the Lamb’s Inn parking lot between 7:30 a.m. and 9:30 a.m. and between 3:30 p.m. and 5:30 p.m. for a coffee and snack and to receive information about rare and the conservation lands it stewards – for a simple donation that will help protect these lands now and for the future.

“Over 12,000 cars drive along Blair Road each day passing through rare lands,” says rare Executive Director Stephanie Sobek-Swant. “Think of how much those drivers can preserve and protect just for the price of a $2 ‘toll.’ It will help preserve the beautiful vistas of their commute and provide refuge to the thousands of plant and animal species that make their home at rare.”

The funds raised during this voluntary road toll campaign will go to Turn the Map Green, an initiative to ensure the protection of rare’s lands. “Just $2 protects a square metre of environmentally sensitive land for future generations,” says Sara Clark, Events & Development Coordinator at rare. “Look for us holding up signs along the side of the road outside Lamb’s Inn and consider pulling in for a coffee and a snack.”

Those who don’t have a toonie can pay by debit or credit card at the event, or at raresites.org/road-toll

“We’re looking forward to engaging with the community about why these lands are so important to everybody’s health and well-being,” Clark adds.

The rare Charitable Research Reserve is anurban land trust and environmental institute stewarding over 1,200 acres of environmentally sensitive lands across eight properties in Waterloo Region and Wellington County including 900+ acres on both sides of Blair Road south of Blair. In addition to protecting the land, rare engages the community to build support for these lands. The reserve maintains over 12 kilometres [CT1] [JB2] of trails free and open to the public. Research and education programs at rare build an appreciation for these lands and their importance to the health and well-being of the surrounding communities and generations to follow.


Organization Contact for Media Inquiries:

James Bow, Communications Officer
rare Charitable Research Reserve
(519) 590-9640