Blair Road Drivers Protect 800 square metres of natural space on Earth Day

rare thanks staff, volunteers and drivers for their support.


Cambridge, ON, April 24, 2024 – This past Monday, over 70 drivers pulled into the parking lot at rare’s Lamb’s Inn Headquarters in Blair to be treated to coffee and a snack and to donate to protect the environmentally sensitive lands that rare stewards. Together, they donated over $1,600.

“With our Turn the Map Green initiative, just $2 is enough to protect one square metre of environmentally sensitive land now and for the future,” says rare’s Events and Development Coordinator, Sara Clark. “The funds raised on Earth Day effectively protects over 800 square metres of land! This breaks the record for all previous voluntary road tolls here at rare, and we are so grateful for each volunteer, donor, neighbour and staff who made this success happen.”

At the event, rare staff and volunteers stood off to the side of Blair Road with signs encouraging eastbound drivers to safely pull in for coffee and a snack and to make a donation. Individuals could also donate through an electronic version of the voluntary road toll at

“We received a lot of great feedback from the people we spoke to during the event,” says rare’s Communications Officer, James Bow. “Many people were familiar with rare and thanked us for the work we do. Others hadn’t realized that a lot of the natural lands on either side of Blair Road between Blair and Galt are under rare’s stewardship. We take very seriously our responsibility to maintain these lands for flood protection and the health of the many plants and animal species that make their home here, and we’re pleased that this provides beautiful vistas for their commute.”

The rare Charitable Research Reserve is a community-based urban land trust stewarding over 1,200 acres of environmentally sensitive lands across eight properties in Waterloo Region and Wellington County including 900+ acres on both sides of Blair Road south of Blair. In addition to protecting the land, they engage the community to build support for these lands. The reserve maintains over 12 kilometres of trails free and open to the public. The organization runs research and education programs to build an appreciation for these lands and their importance to the health and well-being of the surrounding communities and generations to follow.


Organization Contact for Media Inquiries:

James Bow, Communications Officer
rare Charitable Research Reserve
(519) 590-9640